The Brand You 50 by Tom Peters

This book is fun to read, especially if you’re feeling a little manic. The Brand You 50 is what you need if you want to get better at selling yourself. Tom Peters reminds us through this extended list of essays that it’s all right to be in love with yourself and what you are doing. In fact, getting excited about the quality and the importance of your work is the only way to make any project fun and rewarding. This book contains a number of interesting and meaningful tips about how to think about what it is that you offer to the world of work or just in the world. My only complaint is that it’s difficult to read, because of his incessant use of ALL CAPS and W-O-R-D-S spelled out in ALL CAPS. This certainly drives home his point about being distinctive, but it’s annoying after 3 pages.