Instant communication is still no substitute for planning
Project managers are the hub of all project communication and as instant communication technologies mature, there are more and more ways of distributing project information and equal numbers of methods for escalation of issues. Unfortunately, all too often the “instant” nature of communications in emergencies has lulled us into a sense of complacency about planning. Organizational culture is evolving in the direction that mass media has already gone; The timeliness of information is now considered more valuable than the quality of the communication. In other words, information that is partially correct or even wrong, delivered sooner is considered better than good, thorough and contextual stories that help us to think about problems and solutions. But these habits can breed other problems.
Take the example of a project that is experiencing a Web site outage. E-mail, text messaging, pagers and instant messaging communications can essentially indicate immediately to the team that there is a problem. For better or for worse, this typically leads to an instant response from everyone! If there is planning in place for this outage, which means that a) the team has considered before now that an outage is a possibility and b) they have planned how they will respond, then an instant response from everyone is likely to help the problem be resolved sooner. However, if the planning is absent, chaos is sure to ensue.
Everyone on the team will start to do what they do best. Technical people will likely start trouble-shooting to find solutions, project managers will think about communication damage control and the help desk will start updating the problem tickets. However, without a previously designed plan of action, it is likely that these activities will contradict each other and are more likely to lead to more problems and a longer outage.
Project managers should work to minimize their own “instant communications” addictions and instill these habits in the people on their team. For example, minimize the number of conversations and project decisions that are made via e-mail. (You may also win a prize for reducing e-mail storage capacity requirements for your company.) Provide project information in well-formated, predicable, contextual format, such as a weekly newsletter, status report or on a project Web site. Do this at a regular time each day or each week, so people will know when to look for information and will know that they can get a thorough and comprehensive view of the project when it is needed. This will avoid “getting pinged” about project information outside of regularly scheduled meetings and updates.
The more project managers learn about the successful use of different types of communication devices, the more successful projects will tend to be.
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